THIS September – Childhood Cancer Awareness Month – people from King’s Lynn to Norwich to Lowestoft and everywhere in between are being called on to clear out their wardrobes to help more children and young people survive cancer.
They are being urged to donate pre-loved quality fashion and homeware to TK Maxx’s Give Up Clothes for Good campaign, in support of Cancer Research UK for Children & Young People.
When sold in Cancer Research UK shops, each bag of items donated could raise up to £25 to help fund research into children’s and young people’s cancers.
With around 170 children diagnosed with cancer every year in the East of England, this vital work is as important as ever.
Michael Jarvis, Cancer Research UK for Children & Young People spokesperson in Norfolk, said: “Cancer in children and young people is different to cancer in adults – from the types of cancer to the impact of treatment and the long-term side effects survivors often experience. So, it needs more research which campaigns like Give Up Clothes for Good help to fund.
“We want to help ensure more people under the age of 25 in Norfolk, and across the UK, survive cancer with a good quality of life. That’s why we hope as many people as possible will show their support and donate any quality clothes or goods to their local TK Maxx store.”
More children are surviving cancer than ever before, thanks in large part to the work of Cancer Research UK.
TK Maxx is the biggest corporate supporter of Cancer Research UK’s research into children’s and young people’s cancers. Since 2004, the retailer has raised over £37 million to help improve survival and reduce long-term side effects for youngsters. This includes supporting the Cancer Research UK Children’s Brain Tumour Centre of Excellence, which aims to improve how drugs are developed for children with brain tumours.
Speaking on behalf of TK Maxx, Jo Murphy, Vice President of Corporate Responsibility & Sustainability at TJX Europe, said: “We are incredibly grateful to our customers in Norfolk for helping us to transform the items they no longer need into funds for life-saving research. Not only are they helping more children and young people survive cancer, they’re also reducing their environmental impact by giving their pre-loved items another lease of life.”
Give Up Clothes for Good is one of the UK’s longest running clothes collections. People can donate at any TK Maxx store, all year round, including King’s Lynn, Norwich, Lowestoft and Great Yarmouth.
Supporters can also help by wearing a gold ribbon badge – the awareness symbol of Childhood Cancer Awareness Month – available from Cancer Research UK shops and selected TK Maxx stores during September.
Find out more or donate online at cruk.org/childrenandyoungpeople.